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Zoho Analytics vs Power BI
Most Preferred Alternative to Power BI in 2025
From platform capabilities to pricing, learn how Zoho Analytics can help you go beyond Power BI's limitations.
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- 16K
Customers
- 3M
Users
Why is Zoho Analytics your go-to solution if you're searching for a Power BI alternative?
AI-powered insights
Scalability without complexity
Pocket-friendly pricing
Why customers choose Zoho Analytics over Power BI?
Ease of use
- Intuitive drag-and-drop interface
- Create visualizations under a minute
- Single unified interface for data to insights and actions
Data pipeline and preparation tool
- Effortlessly set up pipelines for smooth data integration
- Clean, transform, enrich, and model data—no coding required
- Centralized metrics management to define and oversee all business KPIs
Unified Business Analytics
- Out of the box integrations to 500+ business apps
- Prebuilt metrics, reports and dashboards for each domain
- Automatic blending across business apps for 360° insights
Generative AI for BI and Data Analytics
Ask Zia - Copilot for Data & Insights
- Ask questions in natural language to Zia and get insights as response
- Get Ask Zia assistance for setting up models, metrics and actions
- Zia can converse in multiple languages
Diagnostic Analysis to know the 'Why'
- Perform root cause analysis to know the 'Why' behind any fact
- Diagnosis offered contextually as you analyze any data
- Highly customizable model to suit your needs
Automated Narrative Insights
- Generate top insights to act, on any report or dashboard you view
- Insights narrated in easy digestable textual or visual format
- 15+ AI models to customize for your needs
Predictive AI for Advanced Analytics
- Perform forecasting, trend & what-if analysis to predict future outcomes
- Spot Anomalies/Outliers in your data and business metrics
- Setup automated alerts on anomalies
"The Ask Zia and Zia Insights features are so cool. I can ask for a specific agent name for their quarterly or monthly performance and get to see if their sales numbers are trending up or down, and from which geographic areas their sales are coming from. I can also dive into why they can't close deals in other areas and try to replicate the successful ones."
John Sheldon Business Intelligence Manager, Renu Energy SolutionsDSML Studio
Key Differentiators
| Features | Zoho Analytics | Power BI |
|---|---|---|
| Data integration | Seamless integration with 500+ native data connectors | Powerful Microsoft integration but require manual setup for others |
| Data visualization | Create reports with over 50 visualization options with the intuitive drag-and-drop interface | Requires a separate desktop app to create reports |
| Native data preparation | Built-in data prep and easy for non-technical users | Requires Power Query and is more complex |
| Automatic data blending | Automatic blending across sources | Manual setup for complex datasets |
| Generative AI | Zia AI for automated insights, NLP queries, anomaly detection | Power BI AI, but with limited automation |
| DSML studio | Built-in DSML tools for predictive analytics and anomaly detection - no code needed | Requires Azure ML, Python for advanced ML capabilities |
| Automation and reporting | Automated data workflows and data reporting | Limited without paid licenses |
| Deployment flexibility | Flexible cloud and on-premises options are available | Mostly cloud, on-premises requires Power BI Server |
| Scalability | Scales easily and supports data growth without any extra cost | Requires Premium for large datasets |
| Customization | Users can tailor the platform to their business needs | Customization is possible but is more technical |
| Collaboration | Real-time collaboration and easy sharing, which enables easy teamwork | Requires Pro or Premium version for collaboration |
| Global presence and compliance | Global data centers ensuring compliance with regional data protection. Strong global presence, multilingual support | Strong compliance, but within the Microsoft ecosystem. Access to specific tools often requires additional services |
| Security and governance | ISO/IEC 27001, 27017,27018, SOC 2 Type 2, GDPR, HIPAA | ISO 27001, 27018, GDPR, HIPAA |
Priced for Value. Limitless Possibilities.
Starts at $8 per user per month
Maximized ROI
Transparent pricing that delivers exceptional value
Affordable for All
Flexible plans tailored to businesses of every size and stage
Designed for Growth
Scalable solution that adapt as your business expands
More reasons why Zoho Analytics is the best alternative to Power BI
Data visualization
- Robust data visualization
- Variety of charts, pivot tables, geo visualization
- Intuitive drag-and-drop interface
- Clear and actionable insights
Data storytelling
- Increases data literacy across the organization
- Boosts audience engagement and communication
- Helps identify why and how something happened
- Communicates insights effectively to all types of audiences
Collaborative analytics
- Share reports and dashboards with your team and collaborate
- Gain complete control over who has access to what based on role
- Make reports accessible to users with or without login
- Have real-time collaboration with contextual comment threads
Embedded analytics
- A full-featured BI & analytics service, hosted on the Zoho cloud
- Analyze your data by installing Zoho Analytics on your own servers
- Deploy Zoho Analytics on public/private clouds like Amazon AWS and more
- A full-fledged analytics apps under your own brand
Security and governmance
- Enterprise-grade security features and governance framework
- Clear demarcation on who can do what
- Your data stored in Zoho Analytics cloud version is backed up every day
- All user activity is logged within the app to ensure safety
Analytics made easier with Zoho Analytics - The best alternative to PowerBI
Simone Drera
VP-Business Development, Flexxaire Inc.“We wanted a simple BI solution to analyze our sales, project, and quality data. The tool also needed to be capable of integrating multiple tables, creating models to create charts that could be shared seamlessly across teams."
Moises Ochoa
Application Engineer, Cementos Progreso"With Zoho Analytics, the time spent in creating charts, reports and dashboards went down by 50%. More importantly, our software expenses were reduced by 30%!"
Marc Andrew
Senior Developer, Rental Car Manager"Our main alternate would have been Power BI, but we quickly found that the pricing and user-friendliness wouldn't quite work for a lot of our customers."
Top 5 Power BI alternatives in 2025
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Frequently asked questions
Why is Zoho Analytics the best Power BI alternative in 2025?
- With Zoho Analytic’s user-friendly interface, integration with more than 500+ connectors, and pocket friendly pricing, it stands out as the best Power BI alternative in 2024. The advanced analytical capabilities, flexible deployment options, and advanced security make it a top choice for businesses looking for an easy, scalable, and customizable BI solution.
Is there a free alternative to Power BI?
- Zoho Analytics has a free plan that includes basic data analysis and reporting features, making it an excellent alternative to Power BI for users seeking an analytical tool with no cost. This option is perfect for individuals and small teams interested in exploring BI capabilities without an initial financial commitment.
How does Zoho Analytics compare to Power BI in terms of pricing?
- Compared to Power BI, Zoho Analytics offers a more budget-friendly pricing plan. The recent increase in Power BI’s pricing - from $10 to $14 for Power BI Pro and from $20 to $24 for Power BI Premium Per User - has prompted many users to seek a more affordable yet equally powerful analytical tool.
How do Power BI’s integration options compare with Zoho Analytics?
- Both Power BI and Zoho Analytics integrate with a wide range of business applications. However, Zoho Analytics has an advantage for users in the Zoho ecosystem, providing 500+ native data connectors to Zoho apps along with several third-party integrations.