Attendee engagement

Engage, connect, and

From live session interactions to AI-powered networking and gamified experiences, give attendees more reasons to participate and more ways to connect with Zoho Backstage.

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Trusted by event organizers worldwide

    Make every attendee feel like

    Before your event goes live, decide who can network, what earns points, and which sessions attendees can access. The result is a personalized experience that feels relevant to every attendee.

    Make your sessions worth sitting through

    Keep attendees in the room mentally, not just physically. Speakers can run polls, take questions, and project materials live while attendees follow along, download what they need, and revisit recordings afterwards.

    • Run live polls to get instant audience responses during sessions.
    • Let attendees submit questions without interrupting the speaker.
    • Collect structured feedback from attendees after every session.

    Swap hallway networking with something that actually works

    Give every attendee a directory of who's there, a way to request meetings, and a direct line to message anyone. So attendees can build new relationships, not just strengthen existing ones.

    • Connect attendees to the right people using AI-powered matchmaking.
    • Let attendees message each other directly without waiting for a chance encounter.
    • Create discussion channels to keep conversations going between sessions.

    Nudge attendees toward the moments that matter

    Most attendees stick to sessions and skip everything else. Gamify and reward the interactions—from session check-ins to exhibitor visits to networking meetings—so attendees experience all of your events.

    • Set up challenges across sessions, networking, and exhibitor interactions to drive participation where it matters.
    • Show attendees a live leaderboard so competition keeps engagement high throughout the day.
    • Track every challenge each attendee completed to understand how engaged they were.

    Put your entire event in your attendees' hands

    Get a fully branded mobile app that covers everything—sessions, networking, gamification, and personal agendas—and looks like it came straight from your team.

    • Launch a white-labeled event app that reflects your event identity.
    • Give attendees the same experience whether they're on the mobile app or event website.
    • Send push notifications for session updates and schedule changes.
    Explore the event mobile app

    Gauge your return on engagement (ROE)

    You shouldn't be guessing which sessions landed and which didn't. Track every interaction across your event so you can prove what worked and plan a better event next time.

    • Track attendance, engaged time, and poll participation to see which sessions held attention.
    • Read session ratings and written feedback to know exactly what landed and what didn't.
    • Connect to Zoho Analytics to go deeper on what drove engagement across your entire event.
    Attendees had been asking us for years to be able to browse sessions, add them to their calendar, and set up meetings. With Backstage, people were coming in saying they already had six or eight meetings lined up. The feedback on that was fantastic.
    Faz (Hifazat Ahmad)
    Faz (Hifazat Ahmad),DX3 Canada
    Read Case Study
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    Explore what else Zoho Backstage can do for your event

    From registration and ticketing to agenda building and exhibitor management, see how you can run your entire event from one place.

    Ticketing and Registration

    Multi-tier pricing, online payments, and registration approval flows—all from one place.

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    Event Website Builder

    Build and publish a professional event website without code. Customize, update, and go live in minutes.

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    custom-event-mobile-app

    Custom Mobile App

    A fully branded attendee app for agendas, networking, push notifications, and gamification.

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    Event Check-In

    QR-based check-in with onsite badge printing. Fast entry, no queues, and full attendee visibility.

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    Audience Engagement

    Live polls, Q&A, session feedback, slide reactions, and post-session analytics—all from the mobile app.

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    Exhibitor Management

    Digital booths, lead capture (Hot/Warm/Cold), and exhibitor analytics that prove ROI to sponsors.

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    Attendee engagement

    Frequently Asked Questions

    Yes, whether your attendees are in the room, joining remotely, or a mix of both, they can participate in session polls, submit questions, chat with other attendees, and earn gamification points through the same platform. Plus, actions completed on the event website and mobile app both count, so no attendee is at a disadvantage based on how they join.