EVENT REPORTING AND ANALYTICS
From your first campaign to your final session, Zoho Backstage captures registration conversions, session engagement, and exhibitor performance in one place. Every decision you make is backed by data.
Zoho Backstage gives you the flexibility to read event data live, export it as a report, or connect it to your marketing, sales, and analytics tools. Your event metrics feed into your broader business performance.
Real-time dashboards show you registrations, ticket sales, and check-ins as they happen. Dig deeper into audience demographics, promo code data, and drop-offs to understand what drove every signup.
Every completed session generates a full summary of attendance, polls, Q&A volume, and real-time reactions. Know which sessions landed and which ones lost the room.
Attendee engagement, booth traffic, and sales data update in real time across every exhibitor at your event. Filter by day or search by exhibitor to pull the exact numbers each one needs.
Your event generates data from the moment someone lands on your registration page to the last session of the day. Zoho Backstage sends this data to your analytics, marketing, and sales tools, so it drives decisions beyond the event itself.
In a single dashboard we had complete visibility into badge generation, registrations, payments. At the end of each day we'd check the dashboard and have everything we needed on one screen. It reduced our workload by 50 percent.
Whether you run in-person, virtual, or hybrid events, Zoho Backstage captures everything from registration conversions to exhibitor performance. Every event you run leaves behind the data to make the next one sharper.
Zoho Backstage covers the entire event lifecycle — in one platform.
Multi-tier pricing, online payments, and registration approval flows — all from one place.
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Build and publish a professional event website without code. Customize, update, and go live in minutes.
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A fully branded attendee app for agendas, networking, push notifications, and gamification.
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Live polls, Q&A, session feedback, slide reactions, and post-session analytics—all from the mobile app.
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Digital booths, lead capture (Hot/Warm/Cold), and exhibitor analytics that prove ROI to sponsors.
Learn moreBackstage tracks data across three areas—registration, sessions, and exhibitors. For registration, you get live dashboards, audience demographics, funnel data, promo code usage, and abandoned signups. For sessions, you get attendance, poll counts, Q&A volume, and a full reactions report. For exhibitors, you get booth performance, leads generated, meetings booked, and revenue from booth sales.
You can create custom permission levels for your team, so the right people have access to the right data without opening everything up to everyone.
Yes, Backstage tracks promo code and discount usage per campaign, so you can see exactly which campaigns converted and which ones didn't.
Yes, you can email leads to any exhibitor directly from the exhibitor summary dashboard without exporting or switching tools.
Yes, Backstage connects to your analytics, marketing, and sales tools so your event data feeds directly into the systems your business already runs on. API and webhook access is also available for any custom integrations you need.
Yes, both session and registration data are exportable to CSV or PDF, so you can share clean reports with your team, sponsors, or stakeholders without pulling data manually.
The exhibitor summary dashboard gives you real-time data on booth traffic, leads generated, meetings booked, and revenue from booth sales. You can send each exhibitor their leads and performance data directly from the dashboard.
