SPONSOR MANAGEMENT
From the initial inquiry to a live listing on your event website, handle your entire sponsorship process in Zoho Backstage. Every request lands in a queue, every approval triggers the right tier and benefits, and your website updates to match.
Define your tiers and benefits upfront, then let incoming requests run through your approval process. Every sponsor sits in a clear status, and nothing moves forward without your say.
Vague packages slow down decisions. Build your sponsorship tiers with a clear name, a set price, and a defined list of benefits so sponsors can evaluate and commit without a back-and-forth.
You decide what a sponsor inquiry looks like. Launch a sponsor intake form with the fields that matter to you, and every submission that comes in is ready for a decision—not a follow-up email asking for more information.
When you confirm a sponsor, their profile goes live on your event website. Tiers display in order of sponsorship amount, so your highest-value sponsors always appear first.
After confirming a sponsor, you can update their record, assign them a booth, and export your full roster. Or hand them the keys and let them manage their own presence from their own portal.
Every attendee a sponsor talks to becomes a trackable lead. Sponsors scan attendee badges to capture leads instantly, qualify them on the spot, and export the full list filtered by member or lead quality when the event is done. Sponsors can:
Sponsors could promote their products, book appointments, and host virtual meetings. At the actual event, they could scan attendee badges and capture lead data instantly. The feedback from sponsors was phenomenal.
Unlike standalone sponsor tools that need to be stitched together, Zoho Backstage connects sponsor management with ticketing, your event website, the event app, check-in, and reporting—natively.
Sponsor management is one piece. Zoho Backstage covers the entire event lifecycle — in one platform.
Multi-tier pricing, online payments, and registration approval flows — all from one place.
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Build and publish a professional event website without code. Customize, update, and go live in minutes.
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A fully branded attendee app for agendas, networking, push notifications, and gamification.
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QR-based check-in with onsite badge printing. Fast entry, no queues, full attendee visibility.
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Live polls, Q&A, session feedback, slide reactions, and post-session analytics — from the mobile app.
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Digital booths, lead capture (Hot/Warm/Cold), and exhibitor analytics that prove ROI to sponsors.
Learn moreYes, you can create as many categories as your event needs; give each one a name, a price, and a defined list of benefits; and mark each benefit as included or excluded per tier. Backstage arranges your tiers from lowest to highest amount on your event website automatically, and you can hide a tier from public view or adjust its pricing at any time without deleting it.
Sponsors apply through a request form you publish on your event website. Every submission lands in a central requests tab where you can view the full proposal, edit details if needed, approve it to your confirmed roster, or decline with a reason and an optional email to the sponsor. Declined requests sit in a rejected tab and can be reconsidered later if anything changes.
No, confirmed sponsors appear on your event website automatically. If you need to pull a tier from public view temporarily, you can hide it without deleting the record or disrupting anything else on the page.
Yes, export your full roster as an XLS or CSV at any time, and if the file contains sensitive financial details, apply password protection before downloading. Built-in form fields in the sponsor request form are encrypted by default, and their field names can't be altered, so your data collection stays consistent across every submission.
Sponsor management is available from the Essentials plan, though the number of sponsors you can add and the features you get depend on your plan.
