EXHIBITION MANAGEMENT
From the floor plan to the final lead report, make it easy for exhibitors to secure a booth, showcase their brand, schedule meetings, capture leads, and leave with results they can act on.
Give exhibitors dedicated booth spaces, built-in meeting scheduling, lead capture, and performance reporting so they can see exactly what they gained from participating.
Help prospective sponsors and exhibitors understand exactly what's included, compare opportunities, and submit their applications without back-and-forth conversations.
Give exhibitors a visual map to explore available booths and choose where they want to exhibit. Import the layout you already have, plan across multiple floors, and keep booth assignments organized as the expo floor fills up.
Exhibitors decide faster when they can see what they're paying for. Show them the event floor plan in 3D, set prices that reflect how you sell space, and keep the layout protected while sales are open.
Once exhibitors are approved, Exhibitor Pro gives them a dedicated space to set up their booth, add their team, upload content, and manage their presence through the event. Enable them to:
Help attendees discover relevant exhibitors, reach out with questions, and book time with the people they want to meet. The easier it is to start a conversation, the more value exhibitors get from participating. Exhibitors can:
Replace business cards and manual spreadsheets with a structured lead capture process. With Exhibitor View in the mobile app, booth staff can capture and qualify every lead without leaving the booth.
Exhibitors spend event day on the floor, not at a laptop. Exhibitor View puts booth management in the mobile app, so they can keep their presence up to date and see how the booth is doing while the event is still underway.
Show exhibitors a clear view of how their booth performed. Track visitors, meetings, leads, and revenue in one place, then share the results with the people who need them.
Setting up the exhibitor page was really easy —I'm not the best at building websites. Really simple to add their key features, give them logins, and they could build their own stage and put extra features on as well.
One of the key features of Zoho Backstage was lead scanning. We could give this solution to our exhibitors—they were very excited . They were asking for any solution to capture leads instead of exchanging business cards.
Replace spreadsheets, email chains, and manual follow-up with a smoother experience for your team and exhibitors alike. Start building a smoother exhibitor experience today.
See how Zoho Backstage brings exhibitors, attendees, registrations, networking, engagement, and reporting together in a single event platform.
Build and publish a professional event website without code. Customize, update, and go live in minutes.
Learn more
Multi-tier pricing, online payments, and registration approval flows — all from one place.
Learn more
QR-based check-in with onsite badge printing. Fast entry, no queues, full attendee visibility.
Learn more
A fully branded attendee app for agendas, networking, push notifications, and gamification.
Learn moreOnce you enable the Apply to Exhibit button, interested companies can submit applications directly from your event website. Their requests appear in your Exhibitor Requests queue, where you can review, approve, or decline them. If you're inviting exhibitors yourself, you can also add them directly from the Exhibitors tab.
Yes, you can build your own application form using drag-and-drop fields and collect exactly the information you need. Add dropdowns, file uploads, website fields, and more, then choose which fields are required before exhibitors can submit their applications.
Zoho Backstage includes security controls to help protect exhibitor data. Default form fields are encrypted, custom fields include privacy settings, and you can add CAPTCHA verification to reduce unwanted or automated submissions.
Both. Import an existing floor plan as a DXF file or build one from scratch with the Floor Planner. You can work across multiple floors, preview the layout in 3D, and set flat or area-based booth pricing. Exhibitors can view available booths, request space, and book directly from the interactive map. Floor plans are available for in-person and hybrid events.
Each exhibitor can add up to 10 booth members. They can also assign Admin or Member roles, giving different team members access to tasks such as managing the booth profile, inviting colleagues, and exporting leads.
Booth staff can scan attendee badges using Exhibitor View in the Backstage mobile app and save lead information instantly. They can categorize each lead as Hot, Warm, or Cold, add notes from conversations, export lead lists, and track lead analytics for follow-up after the event.
With Exhibitor Pro, exhibitors get a dedicated space where they can update their booth profile, upload videos and collateral, manage promotional banners, invite booth members, respond to inquiries, manage meetings, and view leads and analytics.
