Event gamification

Turn your event into a game your audience wants to play

Keep attendees engaged beyond the agenda. Gamify your event experience with points, challenges, and leaderboards that encourage participation throughout the event.

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Gamification that knows

Third-party tools need your data exported into them, but Zoho Backstage already has your event data built in, so challenges and leaderboards update automatically in real time.

Pick the behaviors you want to reward

Choose from 25+ prebuilt challenges across sessions, booths, networking, and social activity. Then set point values and occurrence limits for each challenge.

  • Assign points to make high-priority activities worth more.
  • Set a maximum number of times each challenge can be completed per attendee.
  • Create custom challenges to match your specific event goals.

Set the prizes, call the winners

Set the number of winners, assign a prize to each rank, and decide when the world finds out. Let Zoho Backstage declare winners automatically when gamification ends or announce them when the moment is right.

  • Choose how many winners to recognize—top 3, 5, or 10—based on your event scale.
  • Assign prizes per rank so attendees know what they're competing for.
  • Auto-declare winners when gamification ends, or trigger it manually when you're ready.

Keep attendees engaged with live rankings

Zoho Backstage generates a shareable, password-protected leaderboard page you can display on venue screens or send directly to attendees. The rankings update in real time as points come in.

  • Customize the leaderboard with light or dark themes and branded backgrounds.
  • Set link expiry to event end, 24 hours after, or a custom date.
  • Monitor active viewing sessions with browser and IP details.

See the story behind every score

Leverage your Zoho Backstage data to declare winners fairly and understand what activities were completed and what drove engagement to your event.

  • View a challenge-by-challenge breakdown for every participant.
  • Resolve score disputes with a full per-participant activity log.
  • Identify which challenges drove the most engagement across your event.
We loved the whole Backstage experience and we'll be using it again.
Craig Jackson
Craig Jackson,UK Partnerships Director, ActionCOACH UK
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Frequently Asked Questions

Yes. Points count on both the event website and the Zoho Backstage mobile app, as long as the actions happen within the gamification window you set.