Campaigns BYTES

Email Marketing trends to look forward to in 2022

The simple but ever-evolving email continues to be the preferred medium for businesses to meet their sales and marketing needs. Email marketers believe that 2022 will be the year of accessibility and personalization. In this edition of Zoho Campaigns Bytes, we will look at the trends to look forward to this year.

Year in review 2021

What a year 2021 was! For Zoho Campaigns, it was all about innovation and implementation of strong ideas.The result was a slew of updates designed to make your email marketing experience future-proof. Check out our year-ender that consolidates our journey in 2021.

Important product updates explained

As you're already aware of the overhaul Zoho Campaigns is going through to provide you with the best of email marketing. These changes include adding new features and updating existing ones. We are excited to present to you organization-level segmentation, our all-new multi-portal support, and an upgraded workflow automation.

Last-minute email marketing tips for the holiday season

Email marketers have a tough month ahead. Just look at our November calendar: Thanksgiving (November 25), Black Friday (November 26), Small Business Saturday (November 27), and Cyber Monday (November 28). This month, we want to share some resources that'll help you make some last-minute holiday email strategies.

Holiday marketing planning and product updates

September was a busy month for us as the Zoho Campaigns team prepared our fresh set of product updates, which are now live. Here, we have put together a holiday email marketing special edition that includes interactions with experts about email trends this festive season.

A-Z of creating successful newsletter series

Even if you have fabulous email content, an ill-managed list will land you in the Spam folder. Every aspect of email marketing needs to be thought out to achieve the desired engagement. This month we talk about the various aspects of email newsletters that make them an asset in the larger scheme of things.

Have you started your holiday email marketing yet?

Why are we already talking about the holiday season? It's because the holidays are the time when businesses make the most money, and we want our customers to have a head start.This month's content covers some email marketing strategies that, if implemented now, will allow you to make the most of the upcoming holiday email marketing plans.

How to future-proof your email marketing strategy

Privacy is something that marketers should pay more attention to in order to understand the seismic shift around data protection regulations. With consumers becoming increasingly educated about protection, organizations are now feeling the impact of this legal and cultural shift toward data privacy. This month we will discuss the latest developments on email privacy and also practices that will help you with deliverability.

How to design responsive email campaigns

This month, we will share ideas, tips, and tricks to help you improve your email design game. Many marketers believe that design is the backbone of any email marketing campaign as it impacts the deliverability. This is why businesses must spend substantial time trying and testing their email design strategies.

Important tips to improve your email marketing

Through our "Tip of the week" section, we discuss various aspects of email marketing to help you send successful email campaigns. In this month's newsletter, we'll share some useful and relevant tips from our repository that will help you in building a strong relationship with your customers.

Creating a dynamic repository for everything email

To make it easier for customers to access all the resource materials we've created over the years, we're happy to bring to you a revamped resource page. This will help you create and enhance strategies, no matter where you stand in your email marketing journey.

Decoding the basics of email marketing

Which day of the week should I send my email campaigns, or what time of the day should I send the emails are few of the most common questions people ask about email marketing. If you've ever found yourself asking these questions, this month's newsletter will be helpful.

2021 email marketing trends to look out for

As we slowly inch away from the shadows of 2020, email marketers have a lot to learn and unlearn to keep up with the rapid transformation associated with this space. In this first newsletter for 2021, we discuss trends to look out for this year.

2020, the year of digital upgrade

We stepped into this new decade with so many expectations but we were soon reminded that things don't always go as planned. The prediction that digital will become the new normal in coming years became a reality in a matter of months. In this edition, we look back at 2020, to relive the Zoho Campaigns story.

Improve engagement this holiday season

Email marketing experts will tell you that it’s never too early or too late to prepare for your holiday marketing campaigns. They'd also insist there is no "perfect" strategy for capturing the interest of your customers. This month, we put together tips, tricks, and ideas to boost engagement and generate revenue during this holiday season.

Write compelling content for your brand

Each month, we look forward to connecting with you and providing regular updates and useful reading material tailored around a theme. We're happy to say that this month's theme is... Newsletters! They're primarily used to improve traffic to your website and often feature regular updates, announcements, and industry-related content.

When do we start? Should we invest in email marketing? If so, how?

Best way to do holiday email marketing in 2020

The holiday season has always been action-packed for email marketers. However, the tectonic shift in 2020 has left us confused in terms of planning our marketing strategies.

When do we start? Should we invest in email marketing? If so, how?

Of digital classrooms and doubtful domains

Almost every industry is hustling to keep up with fast-changing online trends. Zoho Campaigns team is here to help you stay ahead of the game by harnessing the power of email marketing through tips and tricks, expert chats, and product updates.

Understanding the essence of email marketing

Email marketing is constantly evolving, and we need to keep up with how this vital marketing platform changes. To help you keep up-to-date, we've put together content that will help you consistently plan perfect email campaigns.

Knowledge series to understand email marketing better

This is the time to acquire new skills. Zoho Campaigns team has woven together several series in the form of blogs, webinars, and videos to help those with some extra time master the email marketing game.

Campaigns integrations to help small businesses

Zoho Bigin is a recently launched product by us designed for small business owners who want to eliminate the usage of spreadsheet and other third-party applications. So, how do you align your marke

Making the best use of emails

This month was all about webinars. Many of us used webinars both to upgrade our skills and stay in touch with our audience. With everything happening remotely now, webinars play a significant role today. Learn how to effectively promote your webinar using email marketing.

Of emergency, empathy and email marketing

As the global economy suffers, small businesses across the world have taken the lion's share of the brunt, with most of them struggling to make ends-meet. We want to help!

Ecommerce marketing made easy

Reports suggest that e-retail revenue worldwide is likely to reach 6.54 trillion US dollars by 2022. While the business opportunity increases, so do the challenges, we have the solution ready.

Trends that are here to stay

And just like that, the first month of 2020 is over. Time moves fast, and so do trends in the digital marketing world. Marketing pundits have done their share of predictions for the new year, making a compelling case for email marketers.

So what are the features to look out for?

Highlights of Zoho Campaigns 2019

For Zoho Campaigns, 2019 was all about building meaningful relationships with our customers. All our feature releases and events were centered around your needs. Let's take a walk down memory lane to see how we performed in 2019.

The bright side of the holiday season

Did you know that the Black Friday sale is slowly catching up in India with brands cashing-in on it to propel their holiday sales? If you too are looking to boost your business this holiday season, we are here to help.

The secret is in the design

How do you catch the attention of your recipients? Through design. Good email design will engage your reader while keeping your email from getting flagged as spam. With that in mind, we want to share nine design techniques for crafting the perfect email campaign.

Step up your holiday email marketing game

The holiday season is around the corner, and needless to say, it's keeping everyone busy — especially marketers. We're here with some early gifts to help you make the most of this holiday season from a marketing perspective.

Automate your marketing with our new email workflows

Zoho Campaigns turned seven this month. Happy Birthday to us! It's been an incredible journey. But how could we celebrate without you, our customers? We want to ensure your marketing process is more efficient, so we've rolled out a new feature that will help you reach out to your customers better.

Make your email campaigns smarter

For marketers, sending great email campaigns should never be a struggle. In fact, it should be second nature. There are resources available to make your emails “smart”, such as A/B testing, segmentation of the list, dynamic content and so on. Read further to ensure that your campaigns stand out in your contact's inbox.

How intelligent are your emails

What if your emails were smart enough to know whom to target as well as the right time to reach a recipient's inbox? Imagine the time you'd save. Zoho Campaigns is exactly what you need to start sending more intelligent emails.

Templates for every occasion

Templates can be a game-changer. A great template can be the deciding factor in how your email campaign performs. If you have professionals to design it for you, great! But if you don't, Zoho Campaigns is here to help.

The 'drip' effect your email marketing strategy needs

Did you know that the phrase "drip marketing" comes from the common agriculture term "drip irrigation," a process of watering crops using small amounts of water over long periods of time. Improve your email marketing strategy using this method.

Hit the sweet spot of webinar email marketing

We conducted a series of webinars for our users and the response was encouraging. Webinars are a great way to engage and nurture leads. So, it only makes sense to learn about integrating an email marketing tool with a platform like Zoho Meeting.

What it takes to building your subscriber base

February was a busy month for us at Zoho. We organized a number of community meetups across India, the US and Europe, and we thoroughly enjoyed the chance to interact with some of our customers to understand their needs and expectations better.

Marketing trends to look forward to

Digital marketing experts have predicted that the international conversation around data privacy will continue the talk of the town throughout 2019. Email marketers will have to walk a tightrope to reach wider audiences, tiptoeing around privacy issues in making campaigns more personalized.

Email marketing done right in 2019

The work around Christmas and New Year must be keeping you on your toes, as it is the busiest time of the year for any business. Take some time to pat yourself on the back for all your hard work.