IPICOL, a Government of Odisha enterprise, sees increased email delivery rate with Zoho Campaigns

IPICOL is an enterprise from the Government of Odisha (India) that acts as a single point for all the industrial investments of the state. It undertakes a variety of planning and processes that include:

- Identifying potential industries that require investment
- Facilitating investment funds and handling portfolios
- Supporting the smooth operations of the industries in the state
- Advocating specific departments to promulgate policies to support industries

Overall, IPICOL seeks to maximize Odisha’s economic potential by leveraging the focus sectors and creating an amicable and inclusive environment.

IPICOL's Challenge

At IPICOL, Himanshu and his team use a CRM tool along with another platform for triggering SMS. They needed to run targeted email campaigns for two specific audience segments:

I. Existing industries operating in Odisha
II. Potential investors across the globe who are ready to associate with IPICOL

Apart from this, they also planned to send monthly newsletters to keep their audience engaged. Having been comfortable in their local space, the IPICOL team initially roped in a Bhubaneshwar-based email sending platform for their campaigns. However, they ended up not only with a low delivery rate for their emails, but also had their communication emails marked as spam.

Solution and Results

Having known about Zoho's services from his post-graduation days, and having used some of Zoho's services in his previous organization, Himanshu suggested Zoho Campaigns when there came a need to replace their bulk email marketing software.

The IPICOL team swiftly moved to Zoho Campaigns in 2018, targeting their two audience segments with periodic emails. They were able to accommodate this tool (the setup completed within just 30 minutes) along with their connected network of CRM and SMS platforms. They also loved the simple interface, easy-to-customize newsletters, and pre-designed templates available as a part of the application. Over the period of using Zoho Campaigns, Himanshu and team have witnessed:

I. Significant improvement in their email delivery rate
II. Good and steady open rate for their emails
III. Enhanced inbox placement for niche government domains like gov.in or nic.in
IV. Decrease in spam complaints

They also enjoyed timely assistance through direct calls and emails with Campaigns' in-house support and sales teams.

Entering into their third happy year of using Zoho Campaigns, here's what Himanshu says: