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- AUTHOR ARCHIVE FOR Vidhya Vijayaraghavan
Vidhya VijayaraghavanHi! I'm Vidhya, a storyteller and problem solver. I wholeheartedly believe that B2B content doesn't have to be boring.
When not writing or having a writer's block, you can catch me reading, puzzling, or volunteering.
I'm game for a conversation about anything, especially B2B SaaS marketing (and cats too!).
525 views | 5 min readThe ultimate Christmas email marketing blueprint: Engage, convert, and retain from pre-Christmas to post-New Year
713 views | 5 min readBoosting ecommerce sales for Black Friday and Cyber Monday: Marketing channels, tips, and hacks
339 views | 5 min readHoliday marketing calendar 2024: Dates, ideas, and planning tips
360 views | 4 min readThe ideal email frequency and how to achieve it
147 views | 4 min readWhy is my unsubscribe rate so high?
641 views | 5 min readEvolving cookie policies, evergreen email marketing
499 views | 8 min readA step-by-step guide to creating and using buyer personas (with templates and examples)
283 views | 6 min readHumor in email marketing: Fun or funny business?
310 views | 9 min readHow to plan a B2B email campaign?
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