Ecommerce Glossary

Essential ecommerce terms to grow your online store.

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Customer attrition

Customer attrition, sometimes referred to as churn, happens when clients leave a business, frequently because of discontent or better deals from rivals. Businesses can determine retention rates, understand customer loss, and develop retention strategies by monitoring and evaluating attrition. Businesses can lower customer attrition and convert happy consumers into loyal advocates by proactively interacting with customers and addressing the underlying causes of dissatisfaction.

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