Ecommerce Glossary

Essential ecommerce terms to grow your online store.

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Link building

Link building is the practice of acquiring hyperlinks from other websites to one’s own site to improve visibility in search engine results. These backlinks serve as endorsements, signaling to search engines that the linked content is trustworthy and valuable. When reputable websites link to a page, it acts as a vote of confidence, helping to enhance the site’s authority and improve its search ranking.

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