Ecommerce Glossary

Essential ecommerce terms to grow your online store.

Content type

  • All
  • Articles
  • Guides
  • E-books
Content filter
Ecommerce Glossary
Content filter

Content type

  • Articles
  • E-books
  • Guides
Ecommerce Glossary
Glossary Home

Zero moment of truth (ZMOT)

Zero moment of truth (ZMOT) refers to the moment when a customer researches a product online before making a purchase.

array:2 [
  "prev_term" =>array:3 [
    "id" => "350"
    "term_path" => "/glossary/wish-list.html"
    "name" => "wish list"
  ]
  "next_term" => ""
]