Streamlining success with Zoho Creator: The Thoughtlogik approach to digital evolution

The company

Introduction: Founder, Yuvaraj Ramamoorthy

Yuvaraj Ramamoorthy, founder and director of Thoughtlogik, boasts over a decade of professional expertise in technical testing, presales, and project management. His journey kicked off as an automation and performance tester, gradually shifting into customer-facing roles. Before Thoughtlogik, he held senior positions at Wipro and Cognizant, even relocating to the UK for a project management role.

Throughout his career, Ramamoorthy nurtured a passion for entrepreneurship, leading him to establish Basic and Beyond Technology Solutions, a freelance company dedicated to assisting small and medium businesses in developing webpages and custom mobile applications. During this period, he identified a rising demand for Zoho application customization from businesses. To respond to this need, he expanded his team, transforming his venture into a thriving consultancy firm, which eventually evolved into Thoughtlogik.

In 2021, he pivoted towards collaboration with Zoho, becoming a Zoho Partner. Now, as the driving force behind Thoughtlogik, he leverages his extensive experience to provide custom solutions to businesses worldwide through Zoho products.

Thoughtlogik Technology Solutions

Established in 2019, Thoughtlogik is on a mission to simplify and scale businesses globally by offering cloud solutions that automate key processes. Headquartered in the UK, the company operates with a dedicated team of 12 professionals committed to assisting clients achieve business growth through their unique services.

At the core of Thoughtlogik's operations is a focus on crafting tailor-made business applications using the Zoho Creator platform. They excel in customizing and implementing various Zoho applications, including highly personalized setups for Zoho CRM, Zoho People, Zoho Recruit, and Zoho Projects. This involves creating extensions, widgets, new modules, workflows, custom functions, schedules, blueprints, API integrations, and more. Their expertise extends to seamless integration between Zoho Suite products like Creator, CRM, Books, and third-party applications, including payment gateways.

The company stands as a reliable partner for businesses seeking uncomplicated and efficient solutions to enhance their operations and drive success.

The challenges

In the early days, the company faced challenges managing resources, hindering their growth and innovation. The main obstacle was the difficulty in finding developers for their solutions, slowing down progress. Finding individuals with the necessary expertise, not just in development but also in marketing and presales for client conversations, proved to be a significant challenge. This quest for the right team members became demanding, with instances of candidates declining offers after acceptance, adding to the initial hurdles.

To address this issue, Ramamoorthy adopted a strategic approach by targeting talent in Tier 2 and 3 cities. This initiative, coupled with comprehensive training provided by Zoho Creator, enabled them to overcome these challenges and assemble a team of skilled professionals. This proactive response marked a turning point, allowing the company to surmount resource constraints and build a strong workforce.

The solution

With the right team in place, the company strategically shifted its focus to provide implementations exclusively using Zoho products in response to the escalating demand for software automation. Over time, the company evolved into a leading Zoho Partner in the UK, specializing in Deluge scripting and robust process automation capabilities.

Thoughtlogik excels in providing solutions by seamlessly integrating various Zoho applications and third-party integrations. This approach allows businesses to streamline their operations by harnessing the full potential of Zoho's suite of products.

Customer story: Transforming healthcare operations

A notable example of Thoughtlogik's impact is seen in eClinical Forum, an organization based out of the UK, that had been relying on another software for over a decade. Managing end-to-end business processes, including CRM for contact information, activity management, event planning, registration, and various scattered modules, posed significant challenges.

With data accumulated since 1999, Thoughtlogik successfully migrated the entire dataset into Zoho Creator within a remarkable period of four months. This intricate task involved handling over 130+ tables and numerous three-degree relationships, presenting a considerable learning curve for the company.

Benefits and ROI

Streamlined complex business processes

Thoughtlogik empowers clients with end-to-end applications, ensuring efficient process management and seamless integration with third-party applications through REST APIs. This approach eliminates data silos and enhances operational efficiency, providing businesses with a streamlined and integrated solution.

Ongoing support and maintenance services

Offering implementation services, Thoughtlogik assists SMEs and enterprises in maximizing workflows, and ensuring a seamless customer experience. With ongoing support and maintenance, businesses can optimize their operations continuously.

Migration

The company facilitates business growth by aiding in application migration, rewriting existing apps, or creating new cloud-native apps. They provide diverse cloud services, including rehost, replatform, and refactor services to continually modernize operations. This ensures businesses can adapt to growth seamlessly.

Training

They provide expert-led training to businesses, ensuring users are well versed with implemented systems and solutions. Their offerings include friendly training sessions and bespoke or standard training on all Zoho products and other technologies. This comprehensive training empowers businesses to make the most of their implemented solutions.

Looking forward

Thoughtlogik has a strategic roadmap firmly anchored in their ongoing partnership with Zoho. Committed to digitizing clients' business operations through Zoho products, they are actively engaged in intriguing Zoho Creator projects. The company eagerly anticipates working on more applications and publishing them on the marketplace, marking a promising future for their innovative ventures.