Three ways financial firms can use Zoho to boost their business

Running a financial firm involves more than just handling money. You have to market your brand effectively, build relationships, manage client data, and maintain high levels of security and compliance. On top of that, the finance industry faces many challenges, like cyber security threats and the need to keep up with fast-changing technology. Overcoming these challenges requires the right set of tools.

Here's a closer look at how Zoho tools have empowered financial services providers to enhance their performance—and how they can add value to your firm.

1. Streamlining customer relationship management (CRM)

Effective customer relationship management is about offering personalised services, understanding clients' needs, and addressing their concerns promptly. A robust CRM system helps track interactions, manage and nurture leads, and store important client information, making it easier to provide high-quality service. It also helps firms analyse customer data to identify trends and improve service offerings.

For example, Plenti, an Australian financial services provider, faced challenges with managing customer data and processes. They needed a solution to automate lead management, improve customer interactions, and maintain detailed client insights. By adopting Zoho CRM, Plenti streamlined their sales processes, reduced manual errors and improved follow-up rates.

In addition to managing leads effectively with CRM's automation features, Plenti took advantage of the platform's integration with other Zoho applications. They implemented SalesIQ for real-time engagement with website visitors and Zoho Desk to facilitate efficient customer support and resolve client issues quickly. This comprehensive solution enabled the Plenti team to enhance their customer service and build stronger client relationships.

Here is more about how Plenti uses Zoho to grow their business.

2. Enhancing marketing efforts

Effective marketing is essential for financial firms to attract and retain clients. Zoho's marketing solutions allow firms to reach a broader audience, tailor their messages, and track campaign performance at every stage. By understanding customer preferences and behaviour, firms can create targeted marketing campaigns that resonate with their audience, leading to higher engagement and conversion rates.

Funding Strategies did exactly that. As a financial advisory firm, it was crucial for Funding Strategies to optimise their marketing efforts. They used Zoho CRM with Zoho Campaigns to automate email marketing and track key performance metrics. This integration allowed them to segment their audience and send personalised emails based on customers' interests and preferences. By analysing campaign performance, Funding Strategies continued to refine their marketing strategies, leading to better engagement and higher conversion rates.

"It's allowed us to run many more matters (deals) simultaneously with additional team members. Essentially, we can run 20 matters (deals) at a time. Anyone from the team can log in and get an update. We also give our clients access to Analytics so they can see the basic dashboard. This helps us with client reporting."

- Dr Mark Rainbird, Managing Director, Funding Strategies

Learn more about how the Funding Strategies team transformed their marketing. 

3. Optimising daily operations

Efficiency in daily operations helps firms handle client needs promptly, ensure accuracy, and improve overall client satisfaction. Automating repetitive tasks, managing documents securely, and facilitating smooth collaboration help financial firms focus on core activities and better serve clients.

OTG Capital, an asset-backed investment trust, provides a great example. They integrated several Zoho tools to enhance their operational efficiency.

• Zoho WorkDrive enabled secure cloud storage for client files and regulatory documents, ensuring easy access and management.
• Zoho Meeting facilitated virtual consultations, making communication seamless regardless of location.
• Zoho Vault provides secure password management and protects sensitive information.

This combination of tools allowed OTG Capital to streamline their operations, reduce administrative burden, and focus on delivering high-quality service to clients. Learn more about how OTG Capital optimised their daily operations.

Final thoughts

In finance, staying competitive means operating efficiently and being responsive to ever-changing customer demands. Plenti, Funding Strategies, and OTG Capital have all successfully transformed their operations by making Zoho apps work for them. Whether you're looking to manage client services better, market your brand to a wider audience, or automate mundane daily tasks, Zoho can help you keep moving your business forward.

Explore other customer experiences with Zoho.