## Zoho Commerce Help Documentation Index Access the complete documentation index at: https://www.zoho.com/en-us/commerce/kb/llms.txt Use this file to discover all available documentation pages before proceeding. [Back](../) # How do I use Meta Pixel data to build retargeting audiences for Facebook and Instagram ads? ![](/commerce/images/ue-resources/llm-utility-menu/sparkle-ai.svg) Explore With AI ![](/commerce/images/ue-resources/llm-utility-menu/dd-arrow.svg) * [Open in ChatGPT (opens in new tab)](https://chatgpt.com/?prompt=Analyze+the+content+of+https%3A%2F%2Fwww.zoho.com%2Fen-us%2Fcommerce%2Fkb%2Fintegrations%2Fhow-do-i-use-meta-pixel-data-to-build-retargeting-audiences-for-facebook-and-instagram-ads%2F+and+understand+it+thoroughly+so+I+can+ask+questions+about+it.) * [Open in Claude (opens in new tab)](https://claude.ai/new?q=Analyze+the+content+of+https%3A%2F%2Fwww.zoho.com%2Fen-us%2Fcommerce%2Fkb%2Fintegrations%2Fhow-do-i-use-meta-pixel-data-to-build-retargeting-audiences-for-facebook-and-instagram-ads%2F+and+understand+it+thoroughly+so+I+can+ask+questions+about+it.) * ![Copy for LLM](/commerce/images/ue-resources/llm-utility-menu/copy.svg) Copy for LLM * [![View as Markdown](/commerce/images/ue-resources/llm-utility-menu/md.svg) View as Markdown (opens in new tab)](/en-us/commerce/kb/integrations/how-do-i-use-meta-pixel-data-to-build-retargeting-audiences-for-facebook-and-instagram-ads/index.md) You can use Meta Pixel data to create Custom Audiences in Meta Ads Manager based on actions such as product views, cart abandonment, or purchases. Use those audiences to run retargeting campaigns on Facebook and Instagram.