## Zoho Commerce Help Documentation Index Access the complete documentation index at: https://www.zoho.com/en-us/commerce/kb/llms.txt Use this file to discover all available documentation pages before proceeding. [Back](../) # How do I track website traffic by source? ![](/commerce/images/ue-resources/llm-utility-menu/sparkle-ai.svg) Explore With AI ![](/commerce/images/ue-resources/llm-utility-menu/dd-arrow.svg) * [Open in ChatGPT (opens in new tab)](https://chatgpt.com/?prompt=Analyze+the+content+of+https%3A%2F%2Fwww.zoho.com%2Fen-us%2Fcommerce%2Fkb%2Freports%2Ftrack-website-traffic-by-source%2F+and+understand+it+thoroughly+so+I+can+ask+questions+about+it.) * [Open in Claude (opens in new tab)](https://claude.ai/new?q=Analyze+the+content+of+https%3A%2F%2Fwww.zoho.com%2Fen-us%2Fcommerce%2Fkb%2Freports%2Ftrack-website-traffic-by-source%2F+and+understand+it+thoroughly+so+I+can+ask+questions+about+it.) * ![Copy for LLM](/commerce/images/ue-resources/llm-utility-menu/copy.svg) Copy for LLM * [![View as Markdown](/commerce/images/ue-resources/llm-utility-menu/md.svg) View as Markdown (opens in new tab)](/en-us/commerce/kb/reports/track-website-traffic-by-source/index.md) Go to **Reports** and then **Traffic** and open the **Source** section. It breaks your store’s traffic down by: * **Referrers** — the site or label a visitor arrived from (for example, a specific domain, Internal for on-site navigation, or “-” for direct/unknown sources) * **Browsers** — the browser used (Chrome, Opera, and bots/crawlers like FacebookBot) * **Operating Systems** — the visitor’s OS (Mac OS X, Windows, and others) * **Countries and Regions** — where traffic originates * **Device type** — the kind of device used This tells you where visitors come from at the referrer level, which browsers and devices they use, and their geographic distribution. **Note:** Zoho Commerce’s Source report groups traffic by referrer, not by marketing channel. It doesn’t automatically classify visits as organic, social, paid, or direct. For channel-level attribution, connect a web analytics tool such as Google Analytics, or use Advanced Analytics for Zoho Commerce.