Quitmed used Zoho Flow to increase their prescriptions per day by over 600%

About the company

Quitmed is an Australia-based online service that helps people quit nicotine through prescription treatments, nicotine replacement therapies, and expert pharmacist guidance.

Connecting prescriptions across systems

When a patient submits a prescription form on the Quitmed website, the information needs to reach two places: patient records in Zoho CRM and order details in Shopify. Doing this by hand limited how many prescriptions the team could process each day, a limit set by staff time rather than demand.

“Zoho Flow lets us bring data together from different apps and extend our integrations with custom functions when we need to. That’s a really powerful thing to be able to do.”

Sean O'Neil RosarioIT ManagerQuitmed

With Zoho Flow, form submissions now flow into Zoho CRM automatically, enriched with customer information from Shopify, and both systems stay in sync. Sean built the workflow himself, and it removed the manual bottleneck, allowing Quitmed to handle significantly more prescriptions every day.

Generating and filing scripts

Once a prescription is approved, a Zoho Flow workflow generates the script in Zoho Writer, sends it to the patient, files it against their record in Zoho CRM, and notifies the team. Renewals are handled the same way.

Syncing customers with email marketing

To reduce email costs, Quitmed moved its customer emails from Shopify to Attentive. When a new customer account is created in Shopify, Zoho Flow adds them to the right list in Attentive, so they receive their activation and welcome emails instantly.

Automated renewal reminders

Zoho Flow also sends patients timely reminders as their script approaches expiry, so they can renew before it lapses.

“Everything is automated and it happens instantly. When patients apply for a script, they get the email straight away, and when they enter the expiry window, an email is triggered instantly. Customers don’t want to wait for an update about their script or their order, so this has been a real upgrade in our customer service.”

Sean O'Neil RosarioIT ManagerQuitmed

Benefits and ROI

Zoho Flow has helped Quitmeds automate their process, which has increased their prescription capacity from 100 a day to over 600 a day. Eliminating manual work has also ensured an improved team productivity by almost 3x, and their staff no longer spend their day on manually processing prescriptions.

“Zoho Flow enabled us to handle far more prescriptions than before, over 6x more. It’s freed us up to focus on the things that matter, like actually helping customers with their problems.”

Sean O'Neil RosarioIT ManagerQuitmed