Run email campaigns with a dedicated IP
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IP in email marketing
An internet protocol address, or IP address, is a unique address assigned to a server, website, or user. Every email you send will have a unique IP address attached to it.
When you send email campaigns as a business, you use a marketing tool to send the emails, and the sender IP for your campaigns will be assigned by the email marketing tool you use.
Get a dedicated IP address for your email campaigns
Typically, campaigns sent from email marketing automation platforms go from a shared IP used by multiple senders belonging to different companies. However, some marketing platforms, like Marketing Automation, let you have a dedicated IP for your email campaigns. This means that only your email campaigns will go from the IP assigned to you, and you wouldn't have to share the IP with any other senders.
Why do you need a dedicated IP?
Even with a clean email list, great content, and excellent design, your emails might not reach subscribers' inboxes. When using a shared IP, the sending practices of other users can negatively impact your deliverability, making a dedicated IP crucial for maintaining control over your sender reputation.
With a dedicated IP powered by Zoho Marketing automation, you can:
Maintain better control over your sender reputation and low downtime risks.
Enjoy better monitoring and faster troubleshooting on IP-related issues.
Send huge email campaigns with high inbox placement.
Get dedicated support from Marketing Automation's deliverability experts.
Assistance to add SPF, DKIM and CRP records in your DNS to improve your deliverability.
Dedicated IP vs. Shared IP
| Shared IP | Dedicated IP | |
|---|---|---|
| Sender reputation | IP is shared with other users, and sender reputation is affected by their practices | IP is only yours, and you can manage your reputation |
| Blacklisting | Higher risk due to dependency on all users | Lower risk as it is controlled by you |
| Set up | No warm up required | Warming up by slowly increasing the email count is recommended |
| Control | Difficult to troubleshoot IP-related issues as it is shared | Easy to troubleshoot IP-related issues as it's yours |
| Deliverability | Inbox placement might get affected due to others | Better deliverability and higher chances of inbox placement |
| Campaign size | Recommended if you run campaigns that do not exceed 100,000 emails a month | Recommended if you want to run large campaigns of more than 100,000 emails a month |
| Cost | No additional cost | Might involve additional cost, but available for free in the Enterprise Plan of Marketing Automation |
Succeed at email marketing using a dedicated IP
While it is possible to achieve higher delivery rates using a dedicated IP, doing so requires a bit of effort from your end.
Warm up
When you get started with a new IP, send emails to your most engaged subscribers first and then incrementally increase your email sending volume to warm up your IP and build a positive sender reputation.
Whitelist
Getting your domain whitelisted, aka, having your recipients add your contact to their address book, is one of the easiest ways to ensure your emails get delivered and improve your domain reputation.
Authenticate
Set up Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Custom Return Path (CRP) records for your IP to prevent malicious acts like email spoofing, and to help recipient email servers identify you as an authenticated email sender.
Troubleshoot
With a dedicated IP, it's easier to monitor and troubleshoot issues that affect your deliverability; if your delivery rates drop, you can check if your IP has been blacklisted and immediately take corrective steps.
Pricing
Standard Plan
Available at extra cost
Professional Plan
Available at extra cost
Enterprise Plan
Dedicated IP available at no added cost
FAQ
Dedicated IP is currently available only for customers with a yearly subscription to Marketing Automation. Please contact customer support if you'd like to change your subscription plans.
When you begin using a dedicated IP, we recommend that you start by sending emails to your most engaged recipients and then slowly increase the volume each day.
At Marketing Automation, we provide an IP that is already reputed and has a good score. We also recommend some further IP warm-up practices to improve your sender reputation.
Your contact count is not a factor when determining whether you need a dedicated IP. It is recommended that you use a dedicated IP if you send over 50,000 emails a week or 100,000 emails a month. However, the decision can be made on a case-by-case basis.
The reputation of a dedicated IP depends solely on you. A dedicated IP is only as good as your recipients' engagement with your emails (open rate and click rate), spam complaints, email bounces, and blacklist status.