AI for marketing
AI can enable your marketing team to create more meaningful touchpoints, build stronger brand affinity through personalized experiences, and generate higher returns on every marketing investment — all while reducing repetitive, manual work.
Learn how AI can support and simplify your marketing efforts on this page.
Get StartedWhat is AI in marketing?
AI in marketing refers to tools and features within marketing software that can analyze patterns, identify insights, and automate tasks like content creation and workflows. It helps marketing teams focus on what matters most — building the brand, generating leads, and delivering results faster — without getting bogged down by repetitive work. By reducing manual effort, AI saves time, eliminates errors, and significantly boosts productivity.
Difference between Marketing Automation and AI
At a glance, marketing automation and AI in marketing may seem similar — but they serve different purposes. Marketing automation follows a set of predefined rules to carry out repetitive tasks efficiently. It’s like setting up a system and letting it run.
AI, on the other hand, goes a step further. It can mimic human-like actions, learn from each task it performs, and adapt over time. Think of it as having a smart assistant who doesn’t just follow instructions — but learns, improves, and helps you make better decisions.
Applications of AI in marketing
AI can help marketers plan smarter campaign activities by recommending what to create — like emails, social media posts, webinars, SMS, and more — based on what has worked well in the past. For example, in Zoho Marketing Plus, you can set your campaign objective (like brand awareness) and choose your campaign dates. AI then intelligently maps out a schedule, spreads activities evenly, and even suggests how many emails or social media posts to create to maximize impact. It’s like having a data-backed strategist on your team — helping you make better decisions, faster.
AI can help generate content ideas, review existing copy, or even create new content from scratch — all with a single prompt. Whether it’s ad copy, video scripts, landing pages, or blogs, each format demands a unique tone, length, and structure. Marketers can train AI to reflect their brand voice, write in their original language, and instantly adapt content for different formats. This gives them more time to focus on strategy, creativity, and crafting powerful messages — rather than getting stuck in the mechanics of communication.
AI can help make sense of complex marketing data. It processes customer behavior, ad performance, campaign outcomes, and spending patterns to identify what’s working and where adjustments are needed. This helps marketing teams make informed decisions backed by data rather than assumptions.
AI can also automate the generation of reports, removing the need for manual data compilation. It highlights meaningful insights — going beyond surface-level metrics like clicks and impressions — and focuses on actionable data that directly relates to business goals.
By doing this, AI reduces the time and effort spent on analysis, minimises human error, and enables teams to act faster with greater confidence.
Webinars are built for real-time interaction and immersive experiences. With AI, you can focus on engaging with your attendees and answering their questions, while the system works in the background to enhance the session. AI can track audience sentiment, generate accurate transcripts, and highlight key moments from the session. This allows you to review and repurpose the content more effectively, ensuring nothing important is missed. By reducing manual tasks, AI helps you get more value from each webinar — improving both the attendee experience and your marketing outcomes.
Social media is one of the most powerful marketing channels today. AI can support your efforts by helping you stand out in a competitive space. It can generate compelling copy for social media posts, suggest relevant hashtags, and analyze the overall sentiment around your brand. AI can also identify important direct messages and comments that need attention, helping teams prioritise and respond quickly. This reduces manual effort and ensures timely, consistent communication across platforms.
These are just a few applications of AI in marketing. The possibilities continue to expand, as both AI and marketing practices evolve. From content creation and campaign analysis to customer engagement and personalization, AI can support a wide range of marketing use cases — helping teams work more efficiently and make better decisions over time.
Key highlights of AI offered in Zoho Marketing Plus
Zoho’s AI features are designed with a privacy-first approach. Your data stays secure, confidential, and always within Zoho’s ecosystem. We never sell your data or use it to train global models. All processing happens within your account and Zoho’s data centers.
What it means for you: Full data ownership, compliance peace of mind, and complete control over how your data is used.
Zoho’s AI is composable — you can decide what to predict and what data to include or exclude. We follow strict data minimization protocols, collecting only what’s necessary. By default, GDPR-sensitive data, personally identifiable information (PII), and encrypted fields are excluded from model training.
What it means for you: More flexibility, less risk, and AI tailored to your specific business use cases.
Every AI model goes through a Data Privacy Impact Assessment (DPIA), detailed security audits, and adversarial testing to ensure privacy, safety, and legitimate use.
What it means for you: Secure deployment and reduced risk of data exposure or misuse.
We evaluate each model for accuracy, bias, and fairness. Transparency reports include metrics, prediction logic, and confidence scores.
What it means for you: Clear insights into how AI works, so you can trust and act on its predictions with confidence.
Getting started with Zoho Marketing Plus
Zoho Marketing Plus is a unified marketing platform that helps you manage email campaigns, social media, webinars, events, brand assets, marketing activities, and more — all from a single place.
Brand Studio, a central workspace within Marketing Plus, allows you to create campaigns, plan, and execute marketing activities — either manually or with the support of AI.
AI assists by intelligently suggesting campaign timelines, helping you schedule activities, and reducing manual workload so your team can focus more on strategy and execution.
Start your 15-day free trial today and explore how AI in Zoho Marketing Plus can help your marketing team achieve their goals faster and more efficiently.
