Marketing Automation
Personalize your audience's experience at every stage with marketing automation
Getting Started
Today's audience interact with several touchpoints, and in order to attract prospects to do business with your brand, every experience delivered has to be positive and contextualized.
Marketing automation helps you achieve this by creating omnichannel engagement paths for each member of your audience, such as unique web pages, smart pop-ups, personalized campaigns, and more—all based on their previous interactions with your webpages and campaigns.
Why choose Zoho Marketing Plus for your marketing automation?
Execute multi-touchpoint journeys across widely used marketing channels like email, social media, webinars, surveys, SMS, and events.
Measure the real ROI and other key metrics of campaigns in a unified dashboard so you can make informed decisions.
Design customer journeys via pre-designed templates or using a simple drag-and-drop editor without having to build from scratch.
Powerful automation features for your marketing
Multi-touchpoint journeys
Marketing Plus brings all touchpoints—email campaigns, SMS, social media channels, webinars, events, and surveys—together in one platform. Build funnels and automate all your engagement efforts across all touchpoints to deliver a continuous and connected experience to your audience throughout their journey.
Personalized experiences
Craft a unique engagement path for each audience member by showing them content based on their previous interactions with your touchpoints. Attract more prospects and push them to your CRM automatically.
Take a webinar signup page, for example: The visitors who sign up for a webinar will receive invitation emails, and those who land on the page but don't sign up for the webinar will be notified via email about the webinar that's about to happen.
Attract potential buyers
Generate leads from multiple touchpoints like online forms, webinars, events, and more. Categorize leads based on their source, behavior, and other information to curate relevant campaigns for better engagement rates.
Talk to sales-ready leads
Not all leads that come from marketing efforts are sales-qualified leads (SQL); sales team efforts can go in vain if they spend most of their time on irrelevant leads.
Lead scoring allows you to set scores based on a prospect's interactions with your touchpoints—such as open and click rates of your email campaigns, time spent on landing pages, and more—so your sales pipeline automatically accumulates only sales-ready leads.
View unified campaign insights
Measure your marketing activities and ROI in real time. Access engagement-specific reports like how visitors interact with each touchpoint at different stages in their buying journeys and identify content pieces that propel the maximum number of buyers to the next stage.
