What is Brand Studio?
Manage all of your marketing efforts in one place.
Brand Studio is your marketing team's brand workspace and the power center of Zoho Marketing Plus. It brings together all the tools your teams need to plan and execute campaigns, collaborate on ideas, create, store, and share marketing materials, measure performance, and more—all in a unified interface.
Get StartedModules in Brand Studio
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The Marketing Projects module is designed for project management for marketers. You can access all your ongoing and past campaigns, get a quick overview of your marketing projects, and always stay in the know.
Learn more on Marketing Projects
You can drive great marketing results with AI. With just a few inputs—such as your campaign objective, target audience, and preferred channels—AI can plan marketing activities like email campaigns, social media posts, and webinars; suggest variations in activity sequences; and help you choose the best options for optimal performance.
Discuss ideas, plans, and creatives with your team from anywhere. Use to-do lists to plan and assign tasks, track work progress, and execute campaigns even better and faster—with visibility into every detail.
Create your content, publish it, and use it across online and offline channels—email, WhatsApp, SMS, social media, surveys, webinars, events, webpages, TV ads, billboard ads, newspaper ads, and more—all without having to juggle multiple tools
Scattered data across multiple tools and spreadsheets can lead to errors. By managing all your campaigns in Marketing Plus, your data stays centralized—which means your data is organized and you can visualize and forecast performance via powerful analytics.
Marketing Calendar
Always plan and visualize your marketing calendar so you know how campaigns are spread throughout the season. This helps ensure your brand remains healthy, active, and top-of-mind for your audience.
Brand Assets
The Brand Assets module is a centralized place to organize and manage your marketing collateral. You can categorize your assets into folders and sub-folders, securely share them with internal or external stakeholders, and use your creatives on marketing campaigns directly without having to import and export files.
Marketing Budget Board
Marketing budgets can be complicated, but Zoho Marketing Plus makes marketing budget planning easy. You can plan your budget, add and track your campaign spending, compare budgeted versus actual expenses, visualize your financial data, and run marketing campaigns that are financially sound and within your spending limits.
Advantages of Brand Studio
Execute more than just plans: Brand Studio gives you and your team a shared space not only to plan campaigns but to execute them from the same place—without delays.
A connected work experience: With collaborative and work planning tools, teams can work from anywhere while staying connected. This makes communication simple and clear, keeps teams in sync, and helps work happen faster than ever.
End-to-end visibility into work: With greater visibility into almost everything—including tasks, team responsibilities, past campaigns, results, and customer preferences—marketers stay well-informed via a powerful information hub. This reduces time spent on basic research and follow-up clarifications.
A shorter learning curve: All tools in Marketing Plus are unified with an easy-to-use, intuitive interface, fast navigation, and shared design patterns—which helps marketers learn and adapt quickly.
Faster results: Brand Studio is built to accelerate outcomes. With minimal time spent on learning and migrating data, marketers can focus on campaign creation. AI speeds up planning while automation executes it even faster—giving marketers more time to strategize and drive winning results from day one and beyond.
A compliant and secure marketing platform: Marketing software must be highly compliant, as it handles customer information, contacts, and is subject to regional data management regulations like GDPR. Zoho Marketing Plus includes tools that adhere to global and regional compliance policies. With strong security measures, including two-factor authentication (2FA), the platform remains secure and robust—meeting all global compliance standards.
Manage permissions and roles: Control who has access to your critical data, define permission levels and responsibilities, and keep your marketing activities and team organized, efficient, and secure.
Always stay informed: Get a high-level overview of all your campaigns, including the marketers involved, task progress, budget, and spending — all in a single, easy-to-understand view.
Robust integrations: With integrations across sales, support, finance software, and more, you can seamlessly collaborate with cross-functional teams like sales, customer support, and finance — ensuring your marketing strategy aligns with organization-wide goals.
When marketing software and teams are well-orchestrated, customers enjoy a best-in-class experience throughout their buying journey. This creates a seamless experience across all touchpoints, making customers more inclined to interact with your brand and move smoothly through the marketing funnel.
Difference between Brand Studio and a project management tool
Brand Studio is a purpose-built tool for marketing teams to manage more than just marketing projects. It enables marketing managers to collaborate and have conversations with other marketers, designers, video editors, and the sales team; exchange files; add tasks; plan resources; assign work; monitor progress; and give feedback—all seamlessly integrated in one place. It’s more than a campaign planner. While traditional project management tools help manage projects and resources, Brand Studio goes further—bringing campaign collaboration, creative execution, and cross-functional teamwork into a single, unified space.
How you can use Brand Studio to execute your next marketing campaign
Selecting objectives – Start by choosing your campaign objective, such as lead generation, demand generation, brand awareness, and more. You can also define components like campaign dates, owner, and the list of planned activities.
Using AI or creating manually – Use Marketing Plus AI to automatically generate marketing activities based on your campaign objectives. You can review multiple variations and select the one most likely to succeed—or create your own plan manually.
Planning and assigning work – Once the activities are finalized, break them into to-do lists, assign them to the right team members, monitor progress, and keep everything moving forward.
Content creation – With Brand Assets, marketers can create content such as decks, social media posts (using tools like Canva), send them for review, and collaborate with team members—all in one unified space, removing bottlenecks.
Campaign execution – Once assets are ready, marketers can launch campaigns across emails, social media, webinars, surveys, and more.
Measurement – Since all tools are integrated and synced, you can measure true ROI and campaign performance from a single, unified interface.
Start your 15-day free trial of Brand Studio with Marketing Plus today.