Turn behavior insights into winning experiments and higher conversions

Every visitor leaves clues. Zoho PageSense helps you read them through heatmaps, session recordings, and funnel analysis, then act on them with A/B testing and personalization that adapts to every segment, across your website, mobile app, and server.

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Trusted by growth teams across industries

  • Shiji
  • Koç University
  • Kofisi
  • Ironroots
  • MedSpa
  • Bio Test Laboratory
  • Kissflow

Understand, experiment, and personalize, all in one platform

From the first visitor click to a winning experiment, Zoho PageSense connects every step of your optimization loop so nothing lives in a silo.

Behavior Analytics

  • Know which channels drive real conversions, not just clicks. See which pages have worrying exit rates tied directly to your business goals.

    PageSense performance-over-time chart with conversion rate up 68%, above a table ranking direct, organic, and referral traffic

  • Know which parts of your page earn focus and which get ignored, so you can move what matters above the fold and remove what creates noise.

    PageSense click heatmap over a campaign page, showing 25,543 visitors and 60 clicks on the call to action

  • Watch real visitors encounter friction in real time. Zia, our AI assistant reads patterns across thousands of sessions and tells you what's costing conversions, without you watching them one by one.

    PageSense session replay of an article page, with a Zia events panel listing repeated script errors

  • Find the exact step where visitors stop converting, and know which page to fix before running a single experiment.

    PageSense funnel from homepage to portal creation, with a 99.70% drop-off flagged at the desk app page

  • Discover every path visitors actually take, including the ones you didn't plan. Understand which flows lead to conversions and those that are quietly blocking them.

    PageSense user journey map branching from the landing page into the paths visitors actually take to checkout

  • See which fields make people quit your forms. Fix the friction between a visitor's intent and your confirmation page.

    PageSense form metrics charting starters, conversions, and abandons beside the signup form being measured

Test smarter ideas and ship winning experiences faster

Every experiment in Zoho PageSense comes with the behavior data that explains the outcome, so you ship winners with confidence, not just correlation.

PageSense experiment setup choosing a traffic split and either a Bayesian or a frequentist statistical method

Know when to ship. Not when to guess

Zoho PageSense uses a Bayesian statistics engine that calculates confidence in real time, so you always know if a result is genuinely better or not. No more waiting for arbitrary sample sizes or acting on false positives.

  • Real-time confidence score which is updated with every new conversion event
  • Probability to beat baseline shown clearly for every variant
  • Revenue impact projection calculated automatically once winner is confirmed

Meet Zia, your always-on optimization agent

Zia reads your session recordings, connects your behavior data to test results, and surfaces friction you'd never find manually. Your team stays focused on strategy. Zia handles the pattern-matching.

  • Detect friction before it costs you

    Zia reads patterns across thousands of session recordings and tells you exactly what's hurting conversions: rage clicks, dead clicks, scroll stops, form hesitations, and error loops. You get a clear signal on what needs fixing, not a stack of recordings to wade through.

  • Generate ready-to-launch test hypotheses

    Describe what you're trying to improve and Zia returns A/B test ideas with the hypothesis, target page, audience segment, and expected conversion impact already filled in. From insight to experiment in one step.

  • Cross-module intelligence everything connected

    Zia connects your analytics, heatmaps, recordings, and test results into one coherent picture. In seconds, it surfaces what a human analyst would take days to find.

  • Campaign insights without pulling reports

    Instead of digging through dashboards, get instant summaries of what changed, why it changed, and what it means for your next experiment. Zia puts the answer in front of you before you think to ask.

  • Build and launch experiments from a chat prompt

    Tell Zia what you want to optimize, for whom, and where. It shortlists pages, creates variations, sets targeting conditions, and configures metrics, ready to launch without opening a single form.

  • PageSense, now on your favorite AI assistant

    Connect PageSense MCP to Claude and other AI assistants, and ask about your funnels, tests, heatmaps, and recordings in plain language. No dashboard to open, no report to export: your data shows up right where you're already working.

Ask Zia conversation explaining why checkout exits rise after the shipping field and proposing an A/B test

Works beautifully for every person on the team

Product engineers, marketers, and UX analysts all get the exact tools they need, from server-side SDKs to no-code visual editors to behavior-connected test reports.

Growth Marketers

Run experiments and personalize campaigns, with no developer.

Visual editor lets you build and launch A/B tests on any page element without writing code. Personalize landing pages per traffic source. Track metrics that actually matter to your business.

  • No-code visual editor for building test variants on any page
  • Personalize landing pages per traffic source, campaign, or UTM
  • Track CTR, form fills, AOV, and custom conversion goals
  • Segment reports by device, channel, geography, and behavior
Growth marketer reviewing a no-code editor, conversion rate up 32%, and 1,465 clicks

Keep visitor data private, safe, and compliant

Session recordings capture real people doing real things on your site. That data deserves more protection than most analytics tools offer. Zoho PageSense runs on Zoho's infrastructure, audited and certified since 1996. Your visitor data is never shared, never sold, and never used to train any model.

  • Secure by design

    Role-based access controls, SSO, and full audit logs. All data encrypted in transit and at rest. No Zoho employee can access your raw visitor data or session recordings.

  • Privacy without the overhead

    Built-in cookie consent mode, IP anonymization, and automatic masking of sensitive fields in session recordings. Every experiment you run stays compliant by default—no engineering overhead, no legal review for every test.

  • Compliance your legal team expects

    GDPR, HIPAA, CCPA, SOC 2 Type II, and ISO 27001 certified through the Zoho platform. When your legal or security team asks, you'll have the documentation ready.

  • Performance with no compromise

    The smart PageSense tag and optimized SDKs ensure your experiments run without adding a millisecond of latency. Core Web Vitals stay exactly where you worked to put them.

Your testing program that doesn't outgrow your plan

Unlimited concurrent experiments, users, session recordings, and integrations. The only ceiling on your optimization program is how fast your team can move—not how much your plan allows.

  • Unlimited users

    Every team member who needs access gets it with no per-seat upsells at renewal.

  • Concurrent tests

    Run as many experiments simultaneously as your strategy demands.

  • Session recordings

    Capture and analyze every session your traffic generates.

  • Integrations

    Connect every tool in your stack no integration limits on any plan.

  • Custom metrics

    Track any business metric, revenue, micro-conversions, or AOV.

Your next winning experiment starts here.

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