Why teams prefer Zoho PageSense
With Hotjar, you'll always need additional tools for testing, personalization, or engagement. PageSense consolidates all of this into one platform. Accurate analytics, unsampled session recordings, dynamic heatmaps, full-stack experimentation and more.
HOTJAR
ZOHO PAGESENSE
Data you can trust
Zoho PageSense, with its built-in web analytics, records every interaction without sampling, giving you complete and reliable insights. Unlike Hotjar, which samples data and leaves gaps, PageSense tracks both unique visitors and sessions each month; offering a precise view of website user engagement.
Capture the complete user journey
With PageSense, every visitor session is recorded in full, letting you replay the complete journey from entry to exit. Every click, scroll, and interaction is captured without gaps. Hotjar, however, relies on sampling; once traffic exceeds plan limits, it only records a fraction of sessions. This leaves you with a partial and sometimes misleading view of user behavior, where critical drop-offs can go unnoticed.
Visualize visitor engagement in depth
PageSense heatmaps are dynamic by default, capturing clicks, scroll depth, and attention across devices with no extra setup. Hotjar struggles with dynamic or changing content, often requiring manual updates and workarounds for elements like checkouts or dashboards. That leaves you with an incomplete picture of engagement. With PageSense, you get accurate, unsampled heatmaps straight out of the box.
Forms and funnels for deeper insights
Hotjar doesn’t offer dedicated funnel or form analytics. You’re limited to basic URL-based steps via session recordings. PageSense gives you advanced funnel tracking, form drop-off insights, and smart URL targeting to spot friction and optimize conversions.
Personalization that scales with your audience
Hotjar provides no way to tailor experiences. With PageSense, you can personalize content and journeys for different segments based on behavior, device, location, or traffic source. Instead of a one-size-fits-all website, you deliver experiences that resonate with each audience segment.
Engage and convert, not just collect feedback
Hotjar’s engagement tools are limited to surveys and feedback widgets, useful for opinions but not for action. PageSense goes further with polls, pop-ups, web and mobile push notifications that gather feedback and re-engage visitors in real time. Trigger these interactions based on device, traffic source, location, time on page, or even exit intent. In contrast, Hotjar offers only basic triggers with limited control over when and how users see them.
Go beyond observation with full-stack experimentation
Hotjar is built for observation, not optimization. PageSense combines behavior insights with powerful A/B testing, split URL testing, and server-side experimentation, so you can validate ideas with data instead of guesswork. This full-stack capability means you can run everything from quick visual tests to advanced developer-driven experiments in one platform.
Web and mobile analytics built right in
Hotjar offers no web or mobile analytics, leaving you dependent on third-party tools for traffic insights. PageSense includes web analytics out of the box, letting you measure KPIs, track sources, and analyze funnels while connecting behavior with performance. Hotjar falls short here, but with PageSense you capture every touchpoint across devices.
Customized views for targeted visitor tracking
With PageSense, it's easier to create customized views by segmenting heatmaps, session recordings, and analytics by device, traffic source, location, or campaigns; no code required. Hotjar relies on developer-triggered events to target heatmaps and recordings, adding complexity and limiting use to observation tools.
Maximize conversions without breaking the bank
With Hotjar, you'll always need additional tools for testing, personalization, or engagement. PageSense consolidates all of this into one platform. Accurate analytics, unsampled session recordings, dynamic heatmaps, full-stack experimentation and more.
Discover how much you can save with Zoho PageSense
All the CRO tools you need—at a fraction of the cost.
Note: Hotjar counts every session—even from the same user. PageSense charges by unique visitors, keeping your costs stable.
Free, multi-channel support whenever you need it
Get expert help at no extra cost. Reach us via email 24/7, or connect through chat and phone from Monday to Friday, 24/5. For quick self-help, explore our extensive resource library packed with guides, how-tos, and best practices to help you make the most of PageSense.
Making the switch is easy with free migration assistance
Ready to move on but concerned about your data? We've got you covered. Just fill out the form below, and one of our experts will connect with you within 24 business hours to help migrate your key setup and data from Hotjar to Zoho PageSense—at no extra cost.
Feature Comparison
| Features |  |  |
|---|---|---|
| Pricing | USD 16 monthly/billed annually | USD 32 monthly/billed annually |
| Segmentation | Simple and Advanced | Simple and Advanced |
| License type | Unique Visitors per month | Sessions per month |
| IP Filtering | Available | Available only in higher Hotjar plans |
| User Access | Available | Available only in higher Hotjar plans |
| Chrome plugin | Available |  |
| Audience Targeting | Advanced targeting | Basic URL and behavior triggers |
| Goals |  | |
| Funnel Analysis | | |
| Heatmaps Stats | Visitors, Engaged visitors, Clicks, Clicks per visit | Basic click data, CTA clicks by hover |
| Mobile Analytics | | |
| Web Analytics | | |
| Form Analytics | | |
| Multi Arm Bandit Testing | | |
| A/B Testing | | |
| Spilt URL Testing | | |
| Server Side Testing/ Full Stack | | |
| Session Recording | | |
| Personalization | | |
| Polls | | Yes, only On-Page Polls |
| Slide-ins | | |
| Banners | | |
| Surveys | | |
| Feedback Widgets | | |
| Pop-ups | | |
| Push Notification: Web & Mobile | | |
| Device Targeting | | Limited to simple mobile and desktop |
| Agency Module | | |
| Export Report | | Available only on Business and Scale plans |
Stop wrestling with clunky dashboards and unclear data.
Make the switch to PageSense and start optimizing smarter and faster.