IDC's Melinda Ballou on 2025 Predictions and Industry Inclusivity

By Steve H04 April 2025

Melinda Ballou, Program and Research Director at IDC, took some time away from ZohoDay 2025 to chat with Zoho's Steve Heisler about the conference's events, how her 2025 predictions have been updated, and what the industry can do better to promote representation: