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The user-friendly and affordable alternative to Hootsuite

Zoho Social is the Hootsuite alternative that changes the narrative of your social media marketing journey by making it easy and budget friendly.

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How does
Zoho Social change the narrative?

The social media management tool you pick will impact your brand's social media strategy. It is vital to choose a tool that helps you achieve your defined goals by staying ahead of planning and measuring your social media activities. If you are comparing Hootsuite and Zoho Social, here is how Zoho Social can change the narrative of your social media marketing journey.

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The social media management tool you pick will impact your brand's social media strategy. It is vital to choose a tool that helps you achieve your defined goals by staying ahead of planning and measuring your social media activities. If you are comparing Hootsuite and Zoho Social, here is how Zoho Social can change the narrative of your social media marketing journey.

 

Zoho Social is for everyone, we offer a forever free version

Few businesses can't afford to invest in social media management tools and we understand that. As a step to ensure everybody gets to use Zoho Social to grow their social media presence, we offer a forever free version with necessary limited features. Whereas Hootsuite doesn't provide a free version.

 

Zoho Social offers a smooth experience with its uncluttered UI.

Zoho Social has an easy-to-use interface that makes your marketing journey stress free. You won't have to spend another minute in figuring out how to use your social media marketing tool.

 

Zoho Social offers a free trial with no strings attached.

Zoho Social grants you a 15-day free trial to explore the product before purchasing it without entering in any credit card information. In comparison, to try Hootsuite, you need to enter your credit card details. Zoho Social goes an extra mile by letting you continue with a free version after the initial trial.

 

Zoho Social is affordable and doesn't have any hidden costs.

Zoho Social is much more affordable compared to the plans offered by Hootsuite. Zoho Social's standard plan for businesses starts at /month whereas Hootsuite's basic plan, known as the "Professional" plan starts at $99/month.

 

Zoho Social makes repeating posts easy.

Zoho Social gives you the ability to repeat posts when necessary. This feature helps you repeat posts that you feel should stay in the customers' minds by scheduling them for a weekly/monthly cycle (you can set the cycle and automate it).

 

Zoho Social has in-depth analytics.

Zoho Social has in-depth analytics that help you measure your metrics, generate custom reports, and improvise your social media strategy for every social media platform including YouTube and Pinterest, which Hootsuite doesn't provide.

 

Zoho Social eases the process of adding brands and team members.

There are times when your business might need more brands and members added to your social media management tool. Zoho Social makes this easy by letting you add members and brands with the professional plan. In comparison, Hootsuite allows this only on Business and Enterprise plans.

Features Comparison

Before picking the right social media management tool, it is necessary to check various options and compare tools in terms of the significant features. Here is how Zoho Social and Hootsuite compare in terms of such essential features.

  • Channels

    Features
    Facebook  
    Instagram  
    YouTube  
    TikTok  
    LinkedIn  
    X (formerly Twitter)  
    Pinterest  
    Google Business Profile 

    Only as an integration

    Mastodon  
    Threads  

  • Publishing and scheduling

    Features
    Multi-channel publishing  
    Custom scheduling  
    Rescheduling

    (Reschedule scheduled posts whenever you want)

    		  
    Scheduled posts tab  

    (Scheduled posts can only be viewed in the planner)

    Publishing calendar  
    Customize content for all platforms  
    Alt text  
    Media library 

    (Starting from Professional plan)

    		 

    (But only for the Business and Enterprise plans)

    Image editor  
    In-built RSS feeds 

    (Starting from Professional plan)

    		 

    (But available only for Enterprise plan)

    Automated repeat posts  
    SmartQ

    SmartQ fetches you the best time slots to post

    		  
    UTM parameters tracking

    Track URLs posted on your social media channels by setting up UTM parameters

    		  
    Repeat posts  
    Hashtag groups  

    (Only hashtag generator)

    Bitly integration

    Repeat and recycle your evergreen posts by using the repeat post feature

    		 

    (Starting from the Professional plan)

    		 

    (But only for Business and Enterprise plans)

    Pause posts

    Customize content for every channel as needed

    		 

    (Starting from the Professional plan)

    		 

    (But available only on the Team plans)

    AI publishing assitant  

  • Monitoring

    Features
    Monitoring dashboard  

    (Only for Business and Enterprise plans)

    Customize listening columns  

    (Only for Business and Enterprise plans)

    Monitor Facebook pages, reviews, and page searches  

    (Only for Business and Enterprise plans)

    View and reply to Facebook comments  

    (Only for Business and Enterprise plans)

    Monitor Instagram hashtags  

    (Only for Business and Enterprise plans)

    Monitor Youtube likes, dislikes, playlists; moderate comments  

    (Only for Business and Enterprise plans)

    X (formerly Twitter) timeline, likes, @mentions, keywords, user search lists  

    (Only for Business and Enterprise plans)

    GMB questions and reviews  

    (Only for Business and Enterprise plans)

  • Analytics

    Features
    Channel wise reports dashboard  
    Custom reports No
    Instagram post reports  
    Instagram stories reports  
    Facebook reports  
    LinkedIn reports  
    YouTube reports  
    X (formerly Twitter) reports  
    TikTok reports  
    Pinterest reports  

  • Inbox

    Features
    Inbox

    Inbox on Zoho Social will let you handle all your interactions from the same place, without the hassle of jumping from one place to another.

    		  

  • Collaboration

    Features
    Approvals 

    (Starting from the Premium plan)

    		 

    (Available only for the Business and Enterprise plans)

    Messaging  
    Discussion  
    Setting up workflows  

Pricing comparison

Here we compare the basic plans of Zoho Social and Hootsuite.

You save 84.9% with Zoho Social

  •  

    (Standard)

    (Professional)

  • Pricing
    /month
    $99/month
  • Free trial
    Yes

    (no credit card required)

    Yes

    (But credit card required)

  • Forever-free version
    Yes
    No

Check out our pricing plans and choose the best one for your needs

Highlights of our best-in-class features for social media growth

Zoho Social is well-built from understanding the most vital and profound social media marketing goals a business/brand would have. While there are other similar social media marketing platforms covering the basic requirements, we dig deeper to provide unique features that make social media management a cakewalk. Here are some of those features that prove why choosing us is a wise decision.

Monitor dashboard
Publishing calendar
Collaboration
Easy rescheduling
SmartQ
Geo-targeting
CRM integration
Feature Monitor

A dashboard that lets you keep track of engagement metrics that are important to you.

Feature Publishing

A publishing calendar that gives you a complete channel-wise view of scheduled posts. Create posts from the calendar and reschedule by just dragging and dropping.

Feature Collaboration

Collaborate and work with team members by sharing drafts, assigning roles, and setting up workflows.

Feature Smartq

Rescheduling on Zoho Social is the easiest—just drag and drop the scheduled post to the date you want to post it.

Feature

SmartQ fetches you the best time slots to publish your posts by analyzing the highest engagement rates.

Feature Geo Targeting

Target the right set of audiences at the right time on Facebook by using the Geotargeting feature to post to specific regions.

Feature CRM Integration

Generate leads from social media by identifying potential engagements and syncing them to a powerful CRM tool.

Why choose Zoho?

Operating with the motto of creating software to solve business problems, Zoho has been serving the global community for over 24 years. Throughout the journey, we've prioritized the needs of customers and met the demand of a rapidly growing business market.

Along these lines, Zoho Social is tailor made for every business aiming to maximize its social media and manage it in a better way. Zoho Social cultivates ultimate solutions brands require to face social media marketing challenges. By choosing Zoho Social, you'll finally have the right tool to manage social media marketing for your brands effectively.

  • Privacy first

    At Zoho, we priortize your privacy and never own your data nor use any of your information to run marketing activities.

  • Truly free product trials

    We offer free trials for products, so you can understand them and use them before purchasing. No credit card information is required.

  • Transparent pricing

    You pay what you see! We never add any hidden costs to any of our products. All of our products' pricing pages are transparent.

  • No-long term contracts

    We never use long-term contracts that trap you.

Trusted by more than   million users globally

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See how Zoho Social compares with Hootsuite

Ease of use
Features
Customer service
Value for money

Source: Capterra

It's time to simplify your social media marketing journey. Get started with Zoho Social!

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Check out our pricing plans and choose the best one for your needs