Webinar Marketing: How to promote webinars & generate leads
Webinar marketing helps brands show their expertise in a certain field and nurture leads in that field. Zoho Webinar provides a powerful platform to drive customer engagement and generate leads by hosting interactive webinars. With its array of features and user-friendly interface, businesses can build valuable connections and establish themselves as industry leaders.
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What are the benefits of hosting a webinar as your marketing strategy?
Increased reach
Webinars allow you to reach a larger audience regardless of geographical limitations. Participants can join from anywhere, expanding your reach and potential customer base. Leveraging the 5,000 attendee support, you can engage a global audience with ease, create brand awareness, share the latest information on your products and services, and draw in potential customers using our webinar software.
Lead generation
Webinars are an effective lead generation tool. Participants provide their contact information to register for the webinar, allowing you to collect valuable leads and nurture them through the sales funnel. By using webinar registration, you can identify leads who genuinely express interest and a willingness to learn, increasing the likelihood of attracting highly motivated leads with a strong inclination to engage with your brand.
Targeted engagement
Webinars provide an opportunity to engage with your target audience in a more personal and interactive manner. Using Zoho Webinar's attendee engagement features, participants can ask questions to interact with the organizers, participate in polls, and raise a hand to get the attention of the organizer, fostering a sense of community and engagement around your brand.
Content creation
Webinars generate valuable content that can be repurposed for marketing purposes. You can record the webinar, or share materials such as PDFs, PPTs, and videos with attendees during the session. While scheduling webinars, you can attach materials from your computer, work drive, or library. Once the organizer has started sharing the material, attendees will be able to see it.
Brand awareness
Hosting webinars helps increase brand visibility and awareness. Zoho Webinar helps you promote your webinar across various channels, including social media. You can spread the word about your webinar with your target audience by sharing your webinar registration link, by embedding it on webpages and blogs, posting it social media platforms, or by sending webinar campaigns.
What are some effective ways of promoting a webinar?
Email marketing
Once the webinar is scheduled, you can copy the webinar registration link and send targeted email invitations to your existing customers and leads. Include enticing subject lines, compelling content, and clear registration instructions. Create a registration form that collects all of the information you'll need, and make sure to remove any questions that aren't necessary for your event analysis.
Website promotion
To let your target audience register for your webinar directly from your website, you can embed your webinar registration form on webpages and blogs. Using Zoho Webinar, you can customize the design of your registration page however you want using the source code, and display upcoming webinars so your audience can register for the webinar that’s most convenient for them to attend.
Social media promotion
Leverage your social media platforms to create buzz about the webinar. Share engaging posts, images, and videos to capture attention, and use relevant hashtags to increase visibility. Zoho Webinar allows you to share your webinar registration links across various mediums (e.g., newsletters and social media channels) and use the source tracking feature to see where your registrants are coming from and which platforms are optimal for promotions.
Boosting brand awareness and driving post-webinar conversions
Live streaming webinars on YouTube
Online webinars help you increase publicity and can positively impact your global brand awareness. Our webinar live streaming is an excellent method to amplify your presence on social media and expand the reach of your webinar to a broader audience. During the live stream, people can comment and ask questions on YouTube.
Webinar landing page
Encourage your webinar attendees to take action right after your webinar ends. Direct attendees to the landing page you want at the end of your webinar. Zoho Webinar helps you to communicate the benefits of the webinar, create excitement, and, ultimately, persuade attendees to visit your website and encourage them to sign up for your product, or take advantage of other offers.
Webinar email automation
After the webinar concludes, automated follow-up emails are sent to both attendees and those who registered but didn't attend (absentees). These emails typically include a thank-you message, a link to the recorded webinar for on-demand viewing, any additional resources, and a call-to-action to further engage with the product/service. Do this as soon as possible; a fast follow-up encourages attendees to convert or continue engaging with your company.
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Frequently Asked Questions
01. What is Zoho Webinar, and how can it help with webinar marketing?
Zoho Webinar is a secure online webinar software that simplifies the process of organizing successful virtual conferences, trainings, or workshops. It’s designed to help businesses and organizations leverage webinars as a powerful marketing tool to engage with their audience, drive lead generation, and showcase their expertise.
Here's how Zoho Webinar can help with webinar marketing:
- Webinar hosting and management
- Branding and customization
- Live streaming
- Attendee engagement
- Lead generation
- Post webinar follow-ups
- Detailed analytics
02. Does Zoho Webinar support live streaming on social media platforms like YouTube?
Yes, Zoho Webinar supports YouTube live streaming to maximize your social media exposure and connect your webinar to a much larger audience. During the live stream, people can comment and ask questions on YouTube. Learn more.
03. Can I track attendee engagement in Zoho Webinar?
Zoho Webinar tracks and records attendee attendance as well as responses to polls and questions asked by attendees, allowing hosts to review the engagement and gather valuable feedback. Learn more.
04. What analytics and reporting features does Zoho Webinar offer to measure the success of my webinar?
Once the webinar is over, you can learn how effective it was using detailed analytical reports on registrations, attendee engagement, polls, and Q&As. You can also download and view responses by registrants if you customize your webinar registration form by adding fields. Learn more.