"From manual chaos to 100% automated billing: How Muse GRAVITY scaled its no-code platform using Zoho Billing"

The company

Muse GRAVITY is a no-code mobile app platform founded by Jayash Kesri in Saharanpur, Uttar Pradesh. It offers Muse mBaaS (mobile backend as a service), which allows users to build Android and iOS apps without writing any code. The company now serves customers in over 10 countries and operates entities in both India and the US.

Jayash started Muse GRAVITY in 2016 after facing challenges while building apps himself. His early struggles with developers and UI limitations inspired him to create a platform that empowers users—especially non-developers—to build and publish apps easily.

The challenge

As the company scaled to hosting 1,000+ apps, manual billing processes became unsustainable. Generating quotes, sending payment links, and following up with each customer took significant time and effort. Early attempts to automate with Chargebee and Stripe proved expensive and rigid, lacking the customization and integration needed for Muse GRAVITY’s growing business.

"Previously, I had to speak to every customer, send quotes manually, and generate links individually. Billing used to take hours a day. Now, we’ve saved over 100 hours a month—without hiring anyone new."

Jayash Kesri,

CEO, Muse GRAVITY

The solution

Jayash first discovered Zoho through Zoho Forms and soon adopted Zoho One. With Zoho Billing, the transformation was swift; setup took just a few hours. Hosted pages and widgets enabled self-service onboarding, and features like add-on selection, invoicing, payment reminders, and auto-charge dramatically reduced manual effort.

Muse GRAVITY also implemented tiered and usage-based billing for services like SMS and push notifications, while seamlessly integrating Zoho Billing with other Zoho apps like CRM, Books, and Analytics.

"Now, I don’t even need to check anything. Customers subscribe, get invoiced, and even receive reminders and WhatsApp updates automatically."

Benefits and ROI

•  100% automation of the billing process.
•  200x growth in sales since adopting Zoho Billing.
•  100+ hours saved per month on manual tasks.
•  Significant reduction in failed payments with Zoho Payments.
•  Instant onboarding through hosted pages and widgets.
•  Effortless compliance with Indian GST and US filing regulations.
•  Expansion supported across 10+ countries including the US, UAE, Estonia, and Singapore.

Looking ahead

Muse GRAVITY continues to expand its global footprint, with Jayash focused on growing the platform and enabling more non-technical users to launch their apps. With Zoho Billing managing the complexities of pricing, invoicing, and payments, the team can focus on building, scaling, and innovating.

"Zoho Billing works like a charm. I’ve already onboarded another company because I trust the whole ecosystem—it’s that reliable."