Choosing business communication and collaboration software is like selecting an essential workbench tool, where the final pick has a clear purpose in improving project outcomes. In this case, the ultimate goal is clear communication, better team collaboration, and automated workflows. Employing business communication software is just the first step, but as an admin, checking whether your organization uses it to its full potential is much more critical. This is where usage reports come in handy.
The benefits can be divided into two buckets: recognition and appreciation and strengthening processes and strategies.
So, who reaps the benefits? The organization as a whole! It's mutually beneficial. As an admin, you check the software's usage and efficiency and strategize accordingly. Users, on the other hand, are motivated to use the tool efficiently and are recognized for their contributions.
Let's start with the recognition part—who doesn't like being recognized for their efforts? Usage reports can give you insight into the top active users or departments. You can even compare the usage of specific users or between departments and find the best-performing team or individual. Showing appreciation can motivate them to keep doing better. Plus, when people feel valued, they're more likely to stay engaged and seek out new ways to use the platform.
Ultimately, the goal is to ensure that the deployed software is used efficiently, and this is one way to achieve that!
Now, moving to strengthening processes and strategies, usage reports also shed light on those not using the tool as intended. For example, it can show unnecessary meetings that are scheduled or a lack of collaboration in a department. It either boils down to not using the tool or using it inefficiently.
For instance, every organization is different, and so is its communication pattern. Some rely on meetings or synchronous communication, while the ones with people located globally rely entirely on asynchronous communication. So, based on your organization's needs, you'll know what capability to use more to get the work done. With usage reports in place, you as the admin can see if your organization is using the business communication platform effectively and devise strategies to ensure it does.
It is a loop, meaning both the buckets are connected. Following the strategies and using the tool to its full potential leads to performance improvements; ideally, they are recognized and appreciated.
Business communication software like Zoho Cliq come with detailed usage report dashboards that can help you monitor how your organization is using it. This is an important capability to look for when employing a unified communication platform, as it enables you to check that it's being used properly.
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