Create a powerful webinar landing page that converts

What is a webinar landing page?

A webinar landing page is a specific webpage created to promote and provide key information about an upcoming webinar. It's designed to inform potential attendees about your upcoming sessions and encourage them to register for your event.

Why is a landing page important in a webinar?

Creates a strong first impression: A well-designed landing page serves as the first point of contact for potential attendees. It sets the tone and provides a professional image that can influence their decision to register.

Facilitates lead generation and nurturing: By requiring registration, you capture valuable contact information that can be used for future marketing efforts.

Offers detailed information: A landing page provides a centralized location where attendees can find all the necessary information about the webinar, including the date, time, agenda, speakers, and topics covered.

Drives registrations: A strong CTA encourages visitors to register for the webinar. Clear instructions and an easy registration process can significantly increase conversion rates.

Improves visibility: A well-optimized landing page can enhance your search engine rankings, making it easier for potential attendees to find your webinar when searching for related topics.

Increases ease of use: A landing page designed with user experience in mind ensures that potential attendees can easily navigate the information and sign up without any confusion or frustration.

How to create a webinar landing page that converts new customers

1. Craft a compelling headline

Be clear and specific: Your headline should immediately communicate the value of the webinar. Use actionable language that highlights the benefits. Zoho Webinar lets you fill in details including the title of your webinar, a short description, date, duration, and time zone. Learn how to schedule a Zoho Webinar.

Example: Unlock the secrets to boosting your online sales: Join our free webinar!

2. Provide a clear and concise description

Detail the content: Explain what the webinar will cover, the problems it will solve, and the value participants will gain.

Example:
What you’ll learn—Discover actionable tips for driving more traffic to your website and converting visitors into customers.

Who should attend—Ideal for digital marketers, small business owners, and entrepreneurs.

3. Create an eye-catching image or video

Visual appeal: Include a high-quality image or video related to the webinar topic. A short promotional video or a photo of the speaker can be effective.

Example: A screenshot of the webinar interface or a video teaser with highlights of what attendees will learn.

4. Highlight the benefits

Focus on value: List the key benefits and takeaways to show why attendees should join. Use bullet points for easy readability.

Example: Proven strategies for increasing online engagement.

5. Showcase the speaker(s)

Build credibility: Include a brief bio of the speaker(s), highlighting their expertise and accomplishments.

Example: Join Tony, a renowned digital marketing strategist with over 10 years of experience helping businesses grow.

6. Include a clear call-to-action (CTA)

Make it prominent: Your CTA button should stand out and clearly indicate what action users need to take.

Example: Register Now, Reserve Your Spot, or Save Your Seat.

7. Add social proof

Build trust: Incorporate testimonials, reviews, or case studies from past webinars or satisfied clients in the landing page.

Example: See what our past attendees have to say, etc.

8. Optimize for mobile

Responsive design: Ensure the landing page looks and functions well on mobile devices. A significant portion of users will access your page from smartphones or tablets.

9. Minimize form fields

Reduce barriers: Keep the registration form simple. Ask for only essential information, such as name and email address, to increase the likelihood of conversions.

Using Zoho Webinar, you can add predefined or custom fields to your registration form to learn more about your leads' business needs, requirements, industries, and roles, among other details. Learn more .

10. Customize registration emails

Email communication: Customize your emails to help them reflect your brand's identity. Add webinar joining information, fields, buttons, images, and more using the many options available in the text editor. Learn more.

11. Provide a thank you message

Acknowledge registration: After a user registers, send a confirmation message with details about the webinar and what to expect next, how to join the webinar, etc.

12. Implement tracking and analytics

Measure success: Share your webinar registration links across various mediums (newsletters, Facebook, LinkedIn, Twitter, etc), and use the source tracking feature to see where your registrants are coming from and which platforms are optimal for promotions. Learn more about Zoho Webinar Source Tracking .