How CyberKnight Technologies converted their leads to cash with Zoho One
- INDUSTRYIT hardware and IT related services
- Key AppsCRM, Books, Expense, Analytics, People
"From CyberKnight's perspective, on behalf of the CyberKnight team, I can strongly recommend using Zoho for any type of organization who would like to optimize and streamline their processes and effectively cut costs."
The company
CyberKnight Technologies is a UAE-based cybersecurity consultancy and value-added distributor (VAD) that helps enterprises and government entities protect themselves from cyber attacks and threats. They identify security breaches, accelerate incident responses, and adhere to cybersecurity regulations through the use of AI, threat intelligence, and collective defense.
They use Forrester's Zero Trust methodology, a security measure that verifies every user and device to prevent unauthorized access and strengthen the organization's security.
CyberKnight Technologies caters to markets in the Middle East, Turkey, and Africa. They're constantly adapting to existing market conditions to add value to their shareholders, employees, customers, and partners.
The challenge
When CyberKnight Technologies started, they didn't have a result analysis tool in place, so they couldn't track the conversions and revenue generated from each campaign, making it difficult for them to justify further marketing investments and efforts.
This led them to search for a reliable ERP solution that was secure, scalable, and agile to run their campaigns and operations efficiently, letting them streamline the entire process from generating leads to receiving payments.
The solution
After evaluating various ERPs and software applications, they came across Zoho One with the help of Zoho Partner Aarialife Technologies and found that it was agile and easy to use.
Since CyberKnight Technologies was a startup, they needed guidance to set up the right Zoho applications, based on their business requirements. Aarialife Technologies provided them with the necessary guidance and implemented Zoho CRM, Zoho Books, Zoho Expense, Zoho Analytics, and Zoho People.
"Aarialife had trained and professional people who understood our requirements."
Zoho CRM
CyberKnight Technologies started using Zoho CRM after testing it to make sure it met their security requirements. Zoho CRM's user-friendly interface made it simple and easy for them to onboard CRM to their business.
Analyzing marketing efforts
Zoho CRM enabled their marketing team to track the ROI generated from each campaign, giving them tangible results to present to their board of directors and technology partners. They could finally track the results of their marketing efforts and justify further investments.
Converting leads to revenue
Workflows were created in CRM to convert leads into opportunities and quotes. Once the quote was won, the lead was closed and automatically entered in Zoho Books as a closed won deal, and a sales order (SO) was created and sent for invoicing. The transition of the deal from CRM to Books was seamless, resulting in faster outputs.
Analytics was then used to generate insightful reports for CyberKnight, delivering valuable outcomes.
Benefits and ROI
The entire implementation process was faster in Zoho One compared to other ERP solutions on the market. They were happy with its user-friendly interface and ability to quickly input data into their system to obtain meaningful results.
For CyberKnight Technologies, Zoho One helped iron out the initial hiccups, and when they had to present data to their team, the visuals generated were impressive and easy to understand, giving them valuable insights.
Looking forward
In the future, CyberKnight wants to use Marketing Automation to leverage their email campaigns and communicate with prospects effectively.